Branding Questionnaire

Remember: There’s no need to rush through answering all of these questions! Your responses will ultimately determine your brand’s positioning, so this exercise should take you some time. We know that a branding project is a lot of work, and hopefully this brand and logo questionnaire helps you avoid an existential crisis. If you have any questions or need help discovering your brand, let us know! We’re happy to help guide you in the right direction.

Step 1 of 3

General Questions

Name(Required)
Email(Required)
Text to be displayed in the logo, identifying the brand.

Brand Values

This is a sentence or two that explains your company’s goals. It should also weave in some information about what your organization is and why it exists.
This is like your company mission statement, only more specific to your offerings.
Does it save your customers money? Does it help them increase ROI? Think about how exactly you’re helping your target audience.
Think about your brand’s personality. How would you describe it?
Why does your brand matter? These messages should be relevant to your target audience.
This should summarize why someone should buy your product or invest in your services.

Brand Attributes

The following questions will dive into the essence and identity of your brand.
How does your brand’s image fall between these opposing characteristics?